Sunday, June 3, 2012

SEO - Improving Page Rank Using Scrapebox


SEO is not what we can call an exact science. Often SEO experts and webmasters have different opinions on how to get a website ranked faster, or higher in search results (SERP). Site age, content, links, speed, quality, freshness and validation all come into play. One thing everyone agrees, though, is that generally speaking the more backlinks to one website the better positioning in Google and other search engines. How to obtain these backlinks, what kind, from where, how many backlinks and many other details is where we can find a plethora of opinions, software utilities, and different techniques. These go from traditional manual link building to the more sophisticated and controversial black hat and spamming techniques.
In this article I will try to explain how to use one of the most popular backlinks builder software on the market, ScrapeBox. At its core this utility is basically a spamming tool, but before you may think that for this reason you should avoid using it (or not), please read on, for ScrapeBox is a serious tool that can be used for many different things and not necessarily just spamming.
First thing I want to say about this software is first, that I am not in any way involved with the authors, and second, that ScrapeBox is very intelligent, very well made, constantly updated and well worth the little money it costs. It is actually a pleasure to use, unlike many SEO utilities on the market. Please do not try to get this software illegally, instead purchase it because it is definitely worth the investment if you are serious in building your own arsenal of SEO tools.
The interface is at first slightly intimidating, but in fact, it is quite easy to navigate. The design is graphically oriented to what the software does in a semi-hierarchical order, divided in panels. From top-left, these are: 1) Harvesting, where you find blogs of interests to your niche 2) Harvested URLS's management 3) Further management. From the bottom-left we have 4) Search engines and proxies management 5) The 'action' panel, i.e. comments posting, pinging and relative management. So basically it is quite easy to understand what to do from the first time you run the program. In the following paragraphs I will be giving a basic walkthrough, so please make sure you are still with me so far and read on.
First you want to find proxies, these are necessary so search engines such as Google do not think that are receiving automated queries from the same IP and also, since ScrapeBox has an internal browser, to browse and post anonymously. Clicking on Manage Proxies opens the Proxies Harvester window which can quickly find and verify multiple proxies. Of course good quality proxies are also being offered for sale on the web, but the proxies that ScrapeBox finds are generally good enough, although they must be regenerated very often. Notice that we haven't even started yet and already have proxies finder and anonymous browsing, see how different parts of ScrapeBox are worth the price of the software alone, and what I meant when I said that you can use this program for many different things? Once verified the proxies are transferred to the main window, where you can also select the search engines you want to use, and (very nice) the time span of returned results (days, weeks, months etc.). After this first operation, you go to the first panel, where keywords and an (optional) footprint search can be entered. For example imagine we want to post on WordPress blogs related to a particular product niche. We can right-click and paste our list of keywords in the panel (we can also scrape the keywords with a scraper or a wonder-wheel. In fact, ScrapeBox is also a great keywords utility), then we select WordPress and hit Start Harvesting. ScrapeBox will start looking for WordPress blogs related to this niche. ScrapeBox Blast is fast and getting huge lists of URLs does not take long. The list automatically goes in the second panel, ready for some trimming. But let's stay in the first window for a moment. As obvious, you can look for other kind of blogs (BlogEngine etc.) but more importantly, you can enter your own custom footprint (in combination with your keywords list). Clicking on the tiny down arrow reveals a selection of pre-built footprint, but you can also enter entirely new footprints in the empty field. These footprints basically follow the same Google advanced syntax, so if you enter for example: intext:"powered by wordpress"+"leave a comment"-"comments are closed" you will find WordPress blogs open to comment. Do not forget the keywords, which you can also type on the same line. For example a footprint like this one: inurl:blog "post a comment" +"leave a comment" +"add a comment" -"comments closed" -"you must be logged in" + "iphone" is perfectly acceptable and will find sites with the term blog in the url, where comments are not closed, for a keyword such as Iphone. Last thing before we move on to the commenting part: you can also get very good quality backlinks if you register in forums rather that posting/commenting, in fact even better because you can have a profile with a dofollow link to your website. For example, typing "I have read, understood and agree to these rules and conditions" + "Powered By IP.Board" will find all the Invision Power Board forums open for registration! Building profiles requires some manual work of course, but using macro utilities such as RoboForm greatly reduces the time. FIY the biggest forum and community platforms are:


No comments:

Post a Comment